Rebuilding the Apprenticeship for the AI Era
Tina Saul Tina Saul

Rebuilding the Apprenticeship for the AI Era

The conversation at Davos acknowledged the implementation crisis last week, but the data underneath it should keep us awake. Randstad's survey shows Gen Z are the most anxious about AI at work, despite being the generation using it most. Entry-level roles drop by 29% while we tell young people to upskill with tech. We're cutting the ladder and asking them to climb.

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How can UK creative SMEs use AI without losing their craft?
Tina Saul Tina Saul

How can UK creative SMEs use AI without losing their craft?

UK creative SMEs can use AI to automate administrative friction like research, scheduling, and drafting without handing over creative judgment. By using tools like Perplexity for market scans and Claude for drafting, teams can reclaim capacity while maintaining GDPR compliance and human oversight. Here are five practical workflows.

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Europe's AI Act Was the Guardrail. Apply AI Is the Gas Pedal.
Tina Saul Tina Saul

Europe's AI Act Was the Guardrail. Apply AI Is the Gas Pedal.

The EU just published its Apply AI Strategy, mobilising €1 billion to move from AI regulation to AI deployment. For UK and European creative businesses, this creates a window. But access to tools doesn't solve the adoption problem. We examine the gap between policy intent and operational reality, and what it means for your organisation.

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The Billable Hours You Have Been Giving Away
Tina Saul Tina Saul

The Billable Hours You Have Been Giving Away

Your lost billable hours built Big Tech’s AI. Everyday micro tasks like CAPTCHAs and photo tags trained trillion-dollar systems, often without our awareness. We explore what this means for creative SMEs, and how to turn hidden losses into regained value.

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