About KINTAL
We're not here to sell you AI. We're here to help you make it work for your team.
Most AI consultancies lead with tools. KINTAL leads with the question that matters: is your organisation ready to use AI? We work with creative businesses and SMEs to close the gap between AI potential and AI reality, starting with your people, your processes, and your governance, before anyone touches a product.
Our Story
Tina Saul
Founder, KINTAL
KINTAL was founded by Tina Saul after years of watching the same pattern play out: organisations investing in tools, skipping the groundwork, and then wondering why nothing changed.
She'd seen it from the inside at Meta, at Sky, across the agencies and brands she'd worked with throughout a 25-year career in creative operations. She knew what good looked like, and she knew it wasn't what most businesses were getting.
KINTAL exists to change that. Not through hype, and not through complexity, but through honest, practical work that meets organisations where they actually are.
We turn AI from a source of pressure into a set of practical systems that protect your craft, support your team, and create space to do thoughtful work.
Our Leadership Team
AI Strategy and Creative Operations Led by Tina Saul, with 20+ years in creative delivery and transformation, including leading AI implementation for Meta's video production function across EMEA. Tina has worked with brands including PlayStation, Jaguar Land Rover, and Aldi, and spent over two decades including senior roles at Sky and Meta before founding KINTAL. A committed no/low-code builder, she designs and deploys AI-powered workflows without touching a line of code, which means she understands exactly what's achievable for teams who aren't technical.
Change Management A Lean Six Sigma Black Belt with 30+ years of programme and transformation delivery, our change lead specialises in the human frameworks that make change stick in complex organisations. At KINTAL, they ensure AI adoption is built around people, not imposed on them.
Technical Delivery Our technical lead brings 20+ years as a senior software test engineer, with hands-on experience across AI-assisted testing, cloud platforms, and automation frameworks. They build the automations that move work through a business, from simple integrations to more complex multi-step workflows, and they know the tools that SMEs are adopting well enough to tell you honestly whether they'll deliver.
PURPOSE
What we're here to do
MISSION
To demystify AI and drive meaningful change for creative businesses through clear strategy, honest guidance, and governance built in from day one.
VISION
A creative sector where AI supports people and craft, enabling more ideas to happen, more people to contribute, and more time to focus on the work that matters.
PROOF OF IMPACT
Results that speak for themselves
OUR APPROACH
Safety and standards, not innovation theatre
Anyone can use AI tools. We take responsibility for them.
We start every engagement with SIGNAL, our diagnostic that identifies where change is needed across four pillars: People, Process, Technology, and Compliance. From there, we use the Creative Change Canvas to test and scale workflows with governance built in from the start.
Human creative review on all AI outputs. Audit trails on every change. Strict data privacy throughout. We believe protecting your reputation is just as important as improving your margins.
Ethical AI Alliance
Proud members committed to transparent, people-first AI. We have signed the Clause 0 charter as a public commitment to responsible use.
Read our Responsible AI Charter
Creative UK Member
Active members of the UK's leading body for the creative industries, staying connected to the real challenges facing creative businesses.
Business AI Alliance
Member of the Business AI Alliance, keeping our practice connected to the latest thinking on responsible AI for business.
No Limits Initiative
Supporting inclusive tech access through the No Limits initiative, because responsible AI means AI that works for everyone.
Ready to explore what's possible?
Whether you're an agency principal weighing ROI or a senior creative protecting standards, we start every conversation by listening.