About KINTAL

KINTAL helps creative teams triple content output whilst cutting costs 75%, with governance built in from day one. We give lean teams clarity in a noisy market, where recent research shows 97% of creatives are self-learning AI but only 38% of marketers have guidelines.

Our Story

KINTAL was founded by Tina Saul, a digital strategist with over 20 years turning messy creative workflows into scalable systems for brands including Meta, Sky, PlayStation, Intel, and Cancer Research UK.

At Meta, Tina led generative AI rollouts across EMEA creative operations, tripling content volume whilst cutting costs 75%. Crucially, client satisfaction scores remained steady, proving that efficiency gains don't have to mean quality compromises. Her career has been defined by action over theory, building systems that protect both craft standards and commercial outcomes.

Tina launched KINTAL because creative teams deserve better than empty promises and innovation theatre. The market is full of AI hype, but lean teams need practical adoption that empowers without overwhelming. KINTAL exists to give creative businesses the clarity, confidence, and governance they need to make AI work for them and their clients.

Our Mission & Vision

Mission: To demystify AI and unlock meaningful change for creative businesses through clear strategy, honest guidance, and governance built in from day one.

Vision: A creative sector where AI supports people and craft, enabling more ideas to happen, more people to contribute, and more time to focus on the work that matters.

Our Approach

We start with Signal, our 90-minute diagnostic that identifies where change is needed across four pillars: People & Culture, Processes & Workflows, Technology & Tools, and Compliance & Risk. No guesswork, no generic recommendations, just clear priorities tailored to your reality.

Then we act with the Creative Change Canvas (CCC) and Change Cards, our proprietary framework for testing, scaling, and governing changes in creative workflows. Signal shows where to focus, CCC defines how to act. Every pilot includes clear exit criteria, so you can test without fear.

Every change is governance-first: human creative review on all AI outputs, audit trails on every Change Card, and quarterly compliance updates. We believe governance and ROI should have equal priority, not compete for attention. Because protecting your reputation is just as important as improving your margins.

Proof of Impact

Our approach delivers measurable results whilst strengthening creative standards. Recent work includes scaling content operations for a global tech brand (3x output, up to 75% cost savings), developing governance frameworks for charity partners (up to 50% lower campaign costs), and creating live event playbooks that cut approval cycles from 48 hours to under 6 while protecting creative quality.

We measure what matters: clear before and after metrics, adoption stories, and proof that teams can scale whilst maintaining what makes their work distinctive. Every AI output includes human creative review, ensuring technology serves creativity, never the reverse.

What Makes Us Different

Human-first, AI-augmented: Technology amplifies creativity, it doesn't replace it. Every process includes human judgement at critical decision points.

Practical, proof-driven: Real pilots with real outcomes, not innovation theatre. We test small, learn fast, and scale with confidence.

Governance is non-negotiable: We are Clause 0 signatories, committed to ethical AI development and deployment. Compliance isn't an afterthought, it's built into every Change Card.

Client-focused impact: Our approach doesn't just improve internal workflows, it helps agencies deliver better results for clients whilst maintaining the creative standards that built their reputation.

Every engagement starts small, proves value fast, and scales with confidence. We help teams take the first step and make it count, because getting AI adoption right means everyone wins: your team, your clients, and your bottom line.

Ready to explore AI adoption that protects both craft and commercial outcomes? Start your free AI check here.