Why does our AI adoption not seem to be working? It is one of the most common things creative leaders say to us, usually after six months of multiple tool subscriptions, a couple of workshops, and a team that has quietly gone back to doing things the old way, and is tired of being told they are about to be replaced.
The problem is rarely the tools. It is that nobody stopped to find out what was happening on the ground before the rollout started. SIGNAL does that work for you. It asks your people anonymously, scores your culture, workflows, tools and governance, and gives you a plan you and your team can act on in under 90 days. And the best bit, your team has already been part of the solution, so you can make sure your AI enablement starts where your people are.
AI readiness diagnostic for creative teams
About SIGNAL
SIGNAL is KINTAL’s AI readiness diagnostic for creative teams. It captures what your people experience day to day, translates it into four pillar scores for culture, workflows, tools and risk, and turns that into practical next steps that fit a 90 day window and realistic SME budgets.
Developed through a pilot programme with our first partner.
SIGNAL Lite - Discovery Diagnostic
From £1,750 + VAT
You suspect AI could work better for your team, but you're not sure where the gaps are or where to start. SIGNAL Lite gives you that picture quickly, without asking your people to do much more than answer honestly.
An anonymous survey captures what's really happening across culture, workflows, tools and risk. You get a scored assessment across each pillar with a clear readiness stage, a financial snapshot showing where time is quietly leaking, and 3-5 prioritised recommendations you can act on immediately, all walked through in a 45-60 minute debrief with space for questions. Reports are delivered within 5-7 working days of survey close.
SIGNAL Plus - AI Readiness Plan
From £4,750 + VAT
For teams who already know something needs to change and want a plan they can actually build from, SIGNAL Plus starts with everything in Lite and goes further. We use the same anonymous survey, but it contains more detailed analysis.
A live workshop pressure-tests the findings, a gap analysis surfaces the difference between what leadership thinks is happening and what the team is experiencing, and a 30-60-90 day roadmap with realistic timelines gives you something you can take straight into your next planning cycle. Includes: full diagnostic report and debrief, 90-120 minute remote workshop, alignment Index, governance framework, and sector-specific external context briefing.
Not sure where to start?
Take Trust Pulse first. It is a short, anonymous check in that asks how your team currently feels about AI and where the pressure points are. It is free, takes about two minutes, and will give you a useful baseline before we dig deeper together.
Your Questions, Answered
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An AI readiness diagnostic is a structured review of your culture, workflows, technology, and governance to see how prepared your organisation is to adopt AI safely and effectively. It highlights gaps, quick wins, and priorities before you invest in tools or pilots.
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We work with UK-based creative and production organisations: agencies, studios, in‑house creative teams, and creative‑led SMEs that want AI to support craft, not replace it. If you manage campaigns, content, or production and are worried about risk, shadow tools, or lost billable hours, you are in the right place.
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Project fees vary with scope, but most clients start with a focused engagement such as an AI readiness diagnostic or a month‑one pilot rather than an open‑ended retainer. On enquiry, we give clear, fixed pricing for each stage so you can plan budget confidently. Our services start at £1,500 + VAT.
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Many diagnostics stop at a long PowerPoint that lists problems but does not change day‑to‑day work. Our assessments are designed to produce concrete changes: clearer policies, updated workflows, tool allow‑lists, and named owners for AI checkpoints inside your actual processes. You should be able to see and feel what has changed within weeks, not just file a report away.
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We apply GDPR‑aligned practices by default, only use data with permission, and minimise or anonymise data wherever possible. We do not use your data to train public models, and we document which tools are used in each project.