Responsible AI Charter
Our Promise: People First. Always.
At KINTAL, we believe AI should empower, not overshadow, human creativity and judgement. Our Responsible AI Charter sets out five everyday commitments to every client, partner, and team member. These are not just values; they shape how we work, every day.
Transparency
What We Do:
We are always clear about when, where, and how AI is used in your projects. There are no hidden tools or mysterious decisions. Every workflow is open and easy to understand.
Why it matters:
Transparency builds trust. When everyone understands the process, you can ask better questions and confidently explore new ways of working.
Empowerment
What We Do:
Every AI-enabled output is reviewed and approved by a qualified person. We use AI to create space for creativity, strategy, and relationships, not to replace jobs or judgement.
Why it matters:
Human oversight ensures quality. It keeps teams energised and engaged, with technology supporting people, never replacing them.
Fairness
What We Do:
We regularly review our tools and workflows to spot and address bias or any unintended effects. If we see a risk or harm, we take action straight away. We actively challenge assumptions.
Why it matters:
Regular, rigorous checks protect your brand reputation, foster true inclusion, and ensure AI works fairly for every audience you serve.
Privacy
What We Do:
All data is handled securely, following UK GDPR and best practice. We never use or share your data with AI providers unless it is clearly justified by contract and ethics.
Why it matters:
Robust privacy safeguards build confidence across your team and clients, enabling secure collaboration and fearless innovation.
Learning
What We Do:
We keep up to date on responsible AI and adapt as technology, law, and client needs change. We invite feedback and challenges, as this practice continues to evolve.
Why it matters:
Continuous learning drives our company, keeping KINTAL adaptable, compliant, and ready to meet evolving challenges with confidence.
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It means putting people first in every project, with clear communication, transparency, and honest risk assessment. You always know when AI is being used and why.
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No. We use AI to support, upskill, and empower your team, not to replace talent or creativity. Our goal is to help people do their best work, faster and smarter. We recommend using AI to handle repetitive or administrative tasks like research and admin, freeing your team to focus on the creative, strategic, and human parts.
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We regularly test our AI tools and workflows to identify any bias or unintended effects. Our team reviews results carefully, and if we spot risks, we act immediately to adjust our approach and ensure fairness and inclusion.
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We break down every solution in plain English, showing how outcomes are generated and what drives them. No jargon, no black boxes, just clear answers.
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Yes, this is always priority for us. We follow best-in-class privacy practices and only use your data with your permission. You’re in control, and we help you avoid risky “shadow” AI practices. We never share your data with AI tools unless explicitly agreed in contracts and ethically justified. Only data essential to the project is shared, and wherever possible, we anonymise or pseudonymise data before processing. All data is managed securely under UK GDPR and best practice to protect your privacy.
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Not at all. Our approach speeds up routine work while maintaining quality through smart, lightweight review processes. This helps your team move faster and with greater confidence.
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The Ethical AI Alliance is a global network of experts, researchers, policy leaders, and technologists working to raise standards in ethical and transparent AI. By joining, we stay connected to the latest thinking and best practice in AI ethics, governance, and policy, so our clients benefit from the highest standards and the most up-to-date advice.
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Clause 0 is an international pledge for responsible, people-first AI. By signing it, we commit to putting human wellbeing, transparency, and ethics at the centre of all our AI projects. It’s a public promise to our clients and partners that we’ll use AI openly, honestly, and for positive impact, not just technical advantage.